Company Overview
Boat Pattana Co., Ltd. is a leading property developer based in Phuket, Thailand, with an impressive track record of successful projects spanning various categories. Founded in 2009 by visionary entrepreneur Boon Yongsakul, the company has grown to become one of the biggest developers in the region.
“We create quality products by integrating the needs of current and future customers to achieve different forms for the satisfaction of our customers.” – Boat Pattana’s Vision Statement
Over the past decade, Boat Pattana has delivered an impressive portfolio of over 20 projects, including:
- Marinas
- Luxury hotels
- Large-scale commercial districts
- Multiple residential developments
The company’s success can be quantified through some key statistics:
| Metric | Value |
|---|---|
| Total project value | 4,000+ million baht |
| Number of projects | 19 |
| Number of units delivered | 600+ |
Boat Pattana’s integrated business model involves building residential projects in proximity to their commercial developments, creating added value and ensuring long-term appreciation for buyers. This strategic approach has positioned the company as a top 5 real estate developer in the region.
The company’s culture is rooted in delivering high value to clients through:
- Mutual trust
- Cooperation
- Strategic partnerships
- Customized and turnkey solutions
By focusing on exceptional projects in prime locations in Southern Thailand and the Andaman region[10], Boat Pattana has established itself as a professional and trusted real estate developer known for its dedication to design, construction, and after-sales service.
Leadership
Behind Boat Pattana’s success is a team of experienced and visionary leaders who have steered the company towards growth and excellence. At the helm is Boon Yongsakul, the Chairman and Founder of Phuket Boat Lagoon Group. With his entrepreneurial spirit and deep understanding of the real estate market, Yongsakul has been instrumental in shaping Boat Pattana’s strategic direction.
“Our goal is to create a new landmark for Phuket, attracting visitors from all over the world.” – Boon Yongsakul, Chairman and Founder
Alongside Yongsakul, the company’s executive team comprises:
- Panupong Kritchanarat – Chief Executive Officer (CEO) and Chief Marketing Officer (CMO)
- Nattawut Sachabudhawong – Chief Operating Officer (COO)
These leaders bring a wealth of experience and expertise to their roles, ensuring that Boat Pattana remains at the forefront of the industry.
Yongsakul’s influence extends beyond Boat Pattana. In 2017, he was appointed Chairman of the Phuket Real Estate Association, a testament to his reputation and leadership in the industry.
🎯 Key Takeaway: Boat Pattana’s success is driven by a team of experienced and visionary leaders who have positioned the company as a top player in the Phuket real estate market.
Under the guidance of this leadership team, Boat Pattana has consistently delivered high-quality projects that have transformed the landscape of Phuket. Their strategic vision and commitment to excellence have been the driving force behind the company’s growth and success.
Notable Projects
Boat Pattana has an impressive portfolio of projects that showcase the company’s expertise in both commercial and residential development. Let’s take a closer look at some of their most notable ventures.
Commercial Projects
- Boat Avenue – This upscale shopping and dining district in Bangtao has become a popular destination for locals and tourists alike. With its unique design and carefully curated mix of tenants, Boat Avenue offers a vibrant and engaging experience for visitors.
- Boat Lagoon – As one of Phuket’s premier marinas, Boat Lagoon is an integrated lifestyle destination that combines leisure, entertainment, and luxury living. The project showcases Boat Pattana’s ability to create multi-faceted developments that cater to a wide range of customers.
- Bypass Biztown – Located in the heart of Phuket, Bypass Biztown is a thriving commercial hub that offers a mix of retail, dining, and entertainment options. The project demonstrates Boat Pattana’s skill in creating dynamic and successful commercial spaces.
Residential Projects
- Shambhala Villas – These luxurious villas offer a tranquil escape from the hustle and bustle of city life. With their stunning design and high-end amenities, Shambhala Villas have set a new standard for luxury living in Phuket.
- The Aqua – This premium lakeside condominium is located in the heart of Boat Avenue, offering residents a unique blend of convenience and luxury. With its modern design and top-notch facilities, The Aqua has become one of Boat Pattana’s most sought-after residential projects.
- Chardonnay Naiharn – Currently under development, Chardonnay Naiharn is a luxury villa project that promises to redefine upscale living in Phuket. The project showcases Boat Pattana’s commitment to creating exceptional residential properties in prime locations.
“We strive to create projects that not only meet but exceed our customers’ expectations.” – Panupong Kritchanarat, CEO and CMO
These notable projects are just a few examples of Boat Pattana’s diverse and impressive portfolio. By consistently delivering high-quality developments across various categories, the company has established itself as a leader in the Phuket real estate market.
Awards and Recognition
Boat Pattana’s commitment to excellence and innovation has not gone unnoticed in the industry. The company has been recognized for its outstanding achievements through various awards and nominations.
One of the most significant acknowledgments of Boat Pattana’s success came in the form of a nomination for the ‘Best Boutique Developer (Asia)’ award at the prestigious PropertyGuru Asia Pacific Awards. This nomination is a testament to the company’s ability to create exceptional projects that stand out in the competitive Asian real estate market.
🏆 Fun Fact: The PropertyGuru Asia Pacific Awards are considered the “Oscars” of the real estate industry, celebrating the best developers, projects, and designs across the region.
Being nominated for such a prestigious award is no small feat, as it involves a rigorous judging process conducted by a panel of industry experts. The nomination itself is a recognition of Boat Pattana’s:
- Innovative approach to development
- Commitment to quality and sustainability
- Ability to create projects that resonate with customers
While the company may not have taken home the top prize, the nomination alone has solidified Boat Pattana’s position as a leading boutique developer in Asia.
“We are honored to be recognized by our peers in the industry. This nomination is a validation of our team’s hard work and dedication to creating exceptional projects.” – Boon Yongsakul, Chairman and Founder
As Boat Pattana continues to push the boundaries of real estate development in Phuket and beyond, it is likely that the company will garner even more awards and recognition in the future. With its strong track record and commitment to excellence, Boat Pattana is well-positioned to leave a lasting mark on the Asian real estate landscape.
Approach
At the core of Boat Pattana’s success is its unique approach to real estate development. The company has adopted an integrated business model that sets it apart from its competitors and has been a key driver of its growth and success.
Integrated Business Model
Boat Pattana’s integrated business model involves building residential projects in close proximity to their commercial developments. This strategic approach offers several benefits:
- Added Value – By creating a synergy between residential and commercial projects, Boat Pattana is able to offer its customers a unique living experience that combines convenience, luxury, and a sense of community.
- Long-Term Appreciation – The proximity of residential projects to thriving commercial areas ensures that property values appreciate over time, providing a solid return on investment for buyers.
- Sustainable Development – By creating self-contained communities that offer a mix of residential, commercial, and leisure options, Boat Pattana is contributing to the sustainable development of Phuket and reducing the need for residents to travel long distances for their daily needs.
“Our integrated business model allows us to create value for our customers and the community as a whole.” – Nattawut Sachabudhawong, COO
Focus on Prime Locations
Another key aspect of Boat Pattana’s approach is its focus on exceptional projects in prime locations in Southern Thailand and the Andaman region. By carefully selecting the locations for its projects, the company is able to:
- Capitalize on the natural beauty and tourism potential of the region
- Attract a diverse range of customers, including locals, expats, and investors
- Ensure strong demand and long-term appreciation for its projects
🌴 Interesting Fact: Phuket, known as the “Pearl of the Andaman,” is one of Thailand’s most popular tourist destinations, attracting millions of visitors each year.
By focusing on prime locations in this highly desirable region, Boat Pattana has positioned itself as a leading player in the luxury real estate market.
Commitment to Quality and Innovation
Finally, Boat Pattana’s approach is characterized by its unwavering commitment to quality and innovation. The company consistently pushes the boundaries of design and construction, incorporating the latest trends and technologies into its projects.
From the use of sustainable materials to the integration of smart home features, Boat Pattana is always looking for ways to enhance the living experience of its customers and set new standards in the industry.
“Innovation is at the heart of everything we do. We are constantly exploring new ways to create value for our customers and stay ahead of the curve.” – Panupong Kritchanarat, CEO and CMO
By combining an integrated business model, a focus on prime locations, and a commitment to quality and innovation, Boat Pattana has created a winning formula for success in the Phuket real estate market. As the company continues to grow and evolve, it is well-positioned to maintain its leadership position and shape the future of real estate development in the region.
Portfolio of Projects
Boat Pattana has an extensive portfolio of projects that showcase its expertise in various aspects of real estate development. From luxurious residential properties to thriving commercial spaces, the company has left its mark on the Phuket landscape. Here’s a comprehensive list of Boat Pattana’s projects:
Residential Projects
- Shambhala Villas
- Project F
- Hideaway Villas
- Casa Villas
- The Aqua
- Chardonnay Naiharn
- The Privilege Residence
- The Village Coconut Island
- Boat House Condominium
- Lagoon Quay Condominium
- Laguna Phuket Townhomes
- Laguna Village Villas
- Laguna Park Villas
- Laguna Park Residences
- Laguna Homes
Commercial Projects
- Boat Avenue
- Boat Lagoon
- Bypass Biztown
- Boat Plaza
- Boat Arcade
- The Boat Lifestyle Mall
- Laguna Canal Village
- Laguna Phuket Resort Complex
Hospitality Projects
- Boat Lagoon Resort
- Laguna Holiday Club Phuket Resort
- Angsana Laguna Phuket
- Dusit Thani Laguna Phuket
- Laguna Beach Resort
- Outrigger Laguna Phuket Beach Resort
- Cassia Phuket
- Laguna Phuket Golf Club
This extensive list of projects demonstrates Boat Pattana’s ability to deliver a wide range of properties catering to different market segments and customer preferences. From affordable condominiums to ultra-luxurious villas, and from bustling shopping centers to world-class resorts, Boat Pattana’s portfolio is a testament to its versatility and expertise in real estate development.
By continuously expanding its portfolio and venturing into new areas of development, Boat Pattana has solidified its position as a leading player in the Phuket real estate market. With several new projects in the pipeline, the company is poised for further growth and success in the years to come.